Client Project Showcase:
Relo Solutions Group

Relo Solutions Group is a highly specialized moving and logistics services firm with national experience. With over 30 years in the business, Relo’s relationships have grown their business organically. Time and time again, they’ve brought in marketing agencies as a support system to try and bolster their lead generation efforts, but with no results. 

Gresham Group’s goal was to ensure Relo did not have to search for a new agency again. Hyper-focused on generating a positive Return On Investment, our partnership kicked off with refining and optimizing landing pages to ensure ad visitors had a successful conversion opportunity. Following a full Google Ads Account Optimization, our team implemented performance strategies catered to their business-to-consumer model. 

Our performance marketing strategies started with highly targeted, regionally-specific campaigns. Once we optimized budget and cost per conversion, our focus was expanding the impact of Relo Solutions Group’s impact to the rest of the US. 

After 90 days of partnership, we drove their average cost per conversion down from $281 to just over $60, a massive decrease in cost that made jobs profitable for the Relo Solutions Group team. Before our partnership, incorrect conversion tracking and revenue realization was set, so our team cleaned up conversion tracking and now only focuses on actual, qualified sales conversions. With this effort, Relo received over 180 leads in 90 days, with 78 of these leads closing as revenue-driving business. 

As an ongoing relationship, Gresham Group’s focus with Relo Solutions is to cement them as the #1 custom artwork crating, fitness equipment assembly and specialty mover in the US. Our engagement has expanded into search engine optimization, Hubspot automation / management and email campaign development. Relo Solutions Group is a great example of how our performance marketing capabilities at Gresham Group have come together and created a true impact in our client’s realized revenue from their agency investment.