Client Project Showcase:
Escalate PR

Escalate PR’s reputation stands for itself, so Gresham Group’s main focus was to help drive more visibility and awareness to users who are on the hunt for a new PR firm. We knew that if their target audience visited their site and viewed their case studies, there was a high probability that they’d show interest. 

That being said, initial efforts were centered around increasing organic (qualified) traffic to the site by ranking for relevant keywords such as “top tech B2B PR firm” and others. This was driven by an increased number of pages and relevant content, centered around what the users were looking for. 

Two strategies that stood out the most in this project were the expansion of location pages and creation of industry-focus pages. By leveraging new pages centered around specific content, Escalate PR increased their local and industry-specific keywords, in turn increasing niche organic form submissions. 

For an organization that was seeing minimal traffic and even more sparse organic lead generation, Escalate PR is now an organic lead generation machine- showing page 1 visibility for high traffic, high intent keywords and hosting content relevant to their target audience.