Client Project Showcase:
Doeren Mayhew

Gresham Group’s main focus in this project was to help Doeren Mayhew rank for industry and service-specific keywords, while also improving their rankings and searchability within Google. Due to past issues with a website redesign, Google was no longer crawling, or recognizing, hundreds of Doeren Mayhew’s website pages. 

Our first priority was to solve these ranking issues, which resulted in a multi-partner collaboration to ensure Google began indexing all of Doeren Mayhew’s website pages. Once that was solved, there was an immediate jump in search rankings for hundreds of Doeren Mayhew’s keywords. 

Following that, Gresham Group tackled Doeren Mayhew’s extensive list of on-page optimization errors. These errors were building every day, inhibiting Doeren Mayhew from ranking for new keywords or maximizing the amount of visibility they had to their target audience. As with all on-page optimization, once it’s complete and the errors are removed, we saw immediate and massive growth in inbound traffic and overall ranking keywords. 

The final, and ongoing, stage of this partnership is to ensure Doeren Mayhew’s website continues to grow in relevant and opportunistic ways. Gresham Group continues to work with Doeren Mayhew to strategize on expansions into location-based pages, service and industry pages to increase keyword ranking opportunities. Building out and expanding website pages also creates more opportunity for Doeren Mayhew’s customers to interact and relate to the content, therefore increasing the stickiness of these user journeys. 

Our partnership with Doeren Mayhew cements our capabilities and interests in growing our client’s website impact, and strengthens the Doeren Mayhew brand through better searchability, visibility and the improvement of the website user journey.